overview

88 Beauty is a beauty supply website located on Long Island, New York that provides name brand products in bulk at competitive prices.

Currently, the website is difficult to navigate and users get frustrated with not being able to know what exactly is in its products, what other customer think about the products, or how to find their go-to brands.

I redesigned 88 Beauty’s website to provide more transparency in product detail, ingredients, customer reviews, and what brands are available for bulk purchasing. This redesign will ultimately help the business grow more repeat customers.

MY ROLE

I was the lead and sole UX Researcher and UX Designer

METHODS

User Interviews, Affinity Mapping, Card Sort, Personas, User Flow, Competitive and Comparative Analysis, Site Mapping, Wireframing, Prototyping, Hi-Fi Mockups, Style Guide, Usability Testing

TOOLS

Hand Sketching, Figma/FigJam, Adobe Illustrator

DURATION

October 2022 | 2-Week Sprint